National Geographic Channels International Launches Nat Geo Adventure
Washington, DC (2 April 2007) – National Geographic Channels International (NGCI) today announced the launch of Nat Geo Adventure – a bold new channel that unleashes the spirited adventurer in all of us.
Beginning 1 May 2007, Nat Geo Adventure will be available in more than 40 countries around the world including Italy, Singapore, Hong Kong, Indonesia, Thailand, the Philippines, Australia, Israel, Africa and the Middle East. The Channel will also appear in block format in Spain, Portugal and Latin America.
Nat Geo Adventure programmes are high energy and experiential, infusing a fresh feel into adventure and exploration – signature themes of National Geographic. Nat Geo Adventure engages young backpackers and travellers craving edgy content that mirrors their own curious and fearless nature.
“Nat Geo Adventure captures the attention of a younger audience eager to stretch the boundaries of their knowledge about the world and their own limitations”, said David Haslingden, CEO of National Geographic Channels International. “The Channel offers another platform for NGCI to provide high quality programming that captures the spirit of adventure and exploration that is at the core of the National Geographic brand”.
Whether viewers want to feel the rush of surfing a 20-foot wave or find inspiration from an unpredictable road trip, Nat Geo Adventure delivers compelling stories with impact. More than just a travel channel, Nat Geo Adventure chronicles people whose life-changing travel experiences have transformed how they see the world and themselves.
Nat Geo Adventure is full of local flavour, balancing localized content with overarching story lines. The Channel’s first original commission to premiere is the ten-part series Chasing Che, which chronicles the journey of two young Latin Americans as they retrace the route that Ernesto “Che” Guevara took through South America in his acclaimed book The Motorcycle Diaries.
Nat Geo Adventure joins a growing number of channels under the NGCI umbrella. In addition to its core channel, NGCI has recently launched Nat Geo Wild and is continuing to increase its presence in high definition with National Geographic Channel HD.
About Nat Geo Adventure
Bold, high impact and exciting, Nat Geo Adventure unleashes the spirited adventurer in all of us. Nat Geo Adventure chronicles the unfiltered experiences of young travellers whose journeys take them to the edge. Exhilarating stories and thrilling imagery fuels an audience eager to stretch their own limits and understand the real world beyond their borders. Nat Geo Adventure is available in more than 40 countries around the world including Italy, Singapore, Hong Kong, Indonesia, Thailand, the Philippines, Australia, Israel, Africa and the Middle East.
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.
Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in over 290 million homes (including day-part households) in 164 countries and 27 languages.
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